About Us
Before starting LeadForce, Aaron Gusinov spent a decade in digital marketing at American Express and JPMorgan Chase, running campaigns that drove over $1B a year in card revenue and rebuilding email operations so millions of emails landed in the primary inbox.
Now, we take those playbooks and apply them to fast-growing businesses that need a reliable source of pipeline.
Our Philosophy
The sales world is splitting into two distinct roles.
On one side, you have your high-touch closers: account executives and senior reps building deep relationships with strategic accounts. Think Navy SEALs of sales.
On the other side, you need something different: a single elite operator running your entire outbound engine. Someone responsible for keeping your full ideal customer base engaged and consistently generating qualified opportunities, whether that's demos, calls, or product signups.
This role sits at the intersection of sales ops, marketing, and technology. They're layering in trigger-based automations that send the right message at the right time. When a prospect comments on LinkedIn, visits a key page on your site, or their company adopts a specific tool, the system responds.
Some companies call this an outbound growth executive. Others call it a full-cycle SDR or revenue attribution lead. Increasingly, it's known as a Go-To-Market (GTM) engineer.
We step into that role for you, fractionally.
The 97% Everyone Ignores
Most outbound teams obsess over the 3% of the market actively looking to buy right now. That's where all the ads, demos, and "quick call?" messages go.
We like that 3%. But we're also interested in the other 97% of your market.
Instead of burning prospects out with endless follow-ups, we send one high-value, low-friction touchpoint every 60-90 days to your entire addressable market.
By staying top of mind with the 97% who aren't ready today, when their timing shifts in 3, 6, or 12 months, you become the obvious choice.
The best part, we’re not guessing who's ready. We’re letting timing and data tell us who to pursue.
The Whole Pitch Upfront
So we spend you consult focused on fit and numbers, not pressure tactics.