About Us
Before starting LeadForce, Aaron Gusinov spent a decade in digital marketing at American Express and JPMorgan Chase, running campaigns that drove over $1B a year in card revenue and rebuilding email operations so millions of emails landed in the primary inbox.
Now, we take those playbooks and apply them to fast-growing businesses that need a reliable source of pipeline.
The 97% Everyone Ignores
Most outbound teams obsess over the 3% of the market actively looking to buy right now. That's where all the ads, demos, and "quick call?" messages go.
We like that 3%. But we're also interested in the other 97% of your market.
Instead of burning prospects out with endless follow-ups, we send one high-value, low-friction touchpoint every 60-90 days to your entire addressable market.
By staying top of mind with the 97% who aren't ready today, when their timing shifts in 3, 6, or 12 months, you become the obvious choice.
The best part, we’re not guessing who's ready. We’re letting timing and data tell us who to pursue.
The Whole Pitch Upfront
So we spend you consult focused on fit and numbers, not pressure tactics.